Digital Asset Manager™ benefits
Digital Asset Manager™ ensures the highest levels of reuse of your branding and marketing collateral and minimises the hidden cost of recreating it. Centralised management and distribution of digital assets enhances collaboration and reduces production timeframes, creating a competitive edge.
Access all your digital assets in one place
All your digital assets – from high resolution images, photographs and logotypes to simple and complex documents and rich media – all available in the right format within the one secure browser-based system. Your employees, suppliers, marketing partners, dealers and franchisees can now easily access your digital images and all other digital files without the need for any special software, fonts or technology.
On-demand delivery
All your staff and marketing partners have immediate permission-based access to brand-approved corporate and marketing collateral. The powerful browsing and search tools make it quick and easy to find the right file. No more rummaging through piles of CDs or searching multiple servers and desktop computers. And the result: you significantly reduce project production costs, avoid the hidden costs of recreating brand assets, speed your time-to-market and support brand integrity.
The value of a digital master
The value of a corporate graphic or image increases if it can be reused in a variety of contexts. For example, you can reuse your catalogue product shots on your website...but only if the large, high resolution TIFF files the photographer supplied are reformatted into small, low resolution JPEGs. Instead of the expense and hassle of maintaining multiple copies of the same image in different file formats, sizes and resolutions, brandforce Digital Asset Manager™ utilises innovative ‘digital master’ technology. A high resolution digital master is created and stored in a way that ensures the highest level of reuse of the image.
Repurposing graphics made easy
Think of the digital master as a ‘mother’ file from which variations for specific uses can be derived easily. You simply select the size and file format you need and Digital Asset Manager™ repurposes the digital master to create a copy of the image with your requested specifications. If you need high resolution EPS files for your catalogue and 72 dpi RGB JPEGs for your website – the choice is yours. And your choices are made on demand, with only a few mouse clicks. That’s the power of Digital Asset Manager™. Simple. Easy. Intuitive. And flexible.
Security and control
You have complete control over access to your digital assets. User-assigned permission levels determine which assets are made available to whom, whether they be employees, brand partners or design agencies. You decide who can access the system, the duration of their access, and what assets they can download. All file-system activity is automatically logged so you have total visibility over who has downloaded a file and when. There's no need to maintain a separate check in/check out system. Your digital assets are kept on an off-site proxy server with state of the art back-up and disaster recovery. Our storage facility is secure, expandable and reliable.
Affordable and convenient hosted solution
Because Digital Asset Manager™ is a web-based solution there's no hardware to buy or software to install and maintain. We take care of the infrastructure, maintenance, support and upgrades. All you need is a web browser. brandforce offers an initial set-up fee depending on the number of assets required and affordable monthly per user fees.The intuitive and user-friendly interface means no special training is necessary. Even your least technically minded staff members will pick it up in no time. And they can quickly and easily access and distribute all your brand-approved digital assets 24 hours a day from wherever there's a web browser.
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Digital Asset Manager™ core benefits
Ensure highest levels of reuse of your digital assets to minimise hidden costs of recreation.
Centralised management, access and distribution of digital assets reduce operating costs and improve productivity.
Digital master technology enables you to repurpose images and graphics on-the-fly.
Automated management and distribution of approved assets supports brand integrity.
On-demand, self-service access to digital assets enhances collaboration and reduces production timeframes, creating a competitive edge. |
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Digital Asset Manager™ overview 
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