PDQ DirectSend™ overview
PDQ DirectSend™ is a dynamic approval and validation delivery service for any press ready PDF ad produced using PDQ Publisher™, enabling direct placement to the production departments of over 1,200 newspapers and magazines in Australia and New Zealand through the Internet.
Integrated online approval in seconds
Let's use the example of a national retail chain to illustrate how this works: individual store managers use PDQ Publisher™ to generate customised ads for their own store promotions. As part of this process each manager can also nominate the advertising section of one of 1,200 newspapers and magazines in Australia and New Zealand and electronically deliver their ad to that publication. Should approval be required by a sales manager then the ads for that state can be electronically routed to that sales manager for approval, prior to placement in the nominated publication.
The sales manager is notified by email of press ads awaiting approval, and then is able to view, check, approve and if necessary, delete any press ads prior to placement using only their web browser.
The approved ad is automatically forwarded to the nominated publication and validated against the publication’s own print specifications, to ensure that the size, resolution, ink density and dot gain settings are within the publication’s tolerances.
An email notification, outlining the booking details relating to each ad is generated and sent to the creator of the ad at each stage of the workflow process. And a history of the last 30 days is kept for records maintenance.
We created PDQ DirectSend™ to make placing press ads simple, fast and efficient. And customers agree!!
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